Hello! Welcome to my portfolio.
Below you will find some of my in-house work for Wahl.
About Me
Key SkillsPackaging Design
Print Production
Logo Design
Typography
Brand Design
Key ProgramsIllustrator
Photoshop
InDesign
Premiere Pro
Hi, I'm Jarren Genck. I'm a graphic designer currently based in northern Illinois. I graduated from Western Illinois University with a Bachelor's Degree in Graphic Communications and a minor in Studio Arts. I have over seven years of professional experience with a focus on package design and print production.If the weather permits, I spend a lot of my time riding my motorcycle. On the flip side I watch a lot of movies, and enjoy a variety of video games or board games with friends.
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Lifeproof Pro
A product refresh for the US market, this one is among my favorite works across multiple design concepts. Two of the concepts apply the familiar Wahl vertical features on the right side and then a splash of blue to make the overall package pop. While the winner of the bunch (and my personal favorite) goes for a more subdued darker blue with bright yellow. I also created an effective way to blend the guard callout into the design itself.
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the top three designs
300 Series
This project focused on a major refresh for the 300 Series clipper and was to be sold in the MEA market. It retains the common right side features associated with Wahl, while offering a unique left side vertical title. The accessories here are an added touch instead of a typical feature image. The sleeve accommodates both English and Arabic throughout.
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artboard layout showing cut and fold lines
other concept designs
Groomsman
The Groomsman was first of several refreshes for some global markets. I decided to go with a darker background to allow the trimmer to really stand out. The angled accent line draws attention, separates the layout elements and gives a pop of color. The icons were simplified to fit the overall aesthetic and to reduce clutter on the front.
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concept evolution
alternative color scheme
Elite Pro Trimmer
A smaller project, this artwork carton was used over specific mailers. Focusing on a simpler design and a bolder frontal image of the product.I wasn't required to retain any standard artwork elements that are typically seen on Wahl packaging so I went with something completely different and have the front focused on only four elements.
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artboard layout showing cut and fold lines
OMNI Ad
An annually updated ad that is run in the Mass Market Retailer and Chain Drug Review magazines. This year's design was a simple evolution of the prior year with updated images, a newer product frontal image on the Pro Series trimmer, the inclusion of a QR code, and of course a nice pop of color.
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alternative color layout
prior year ad
2024 Product Catalog
A project that involved combining two catalogs into one along with updates to each category within. New products are showcased and arranged based on product manager preferences. I added in some background images and added icons for all categories.
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side A of the print, which includes the cover
side B of the print
unfolded view of side A
MultiCut Pro
Another project involving a global market refresh of the MultiCut clipper. The design I went with displays more abstract elements paired with pops of yellow and blue. The feature icons and copy were simplified and shortened to give the design more focus.
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alternative color scheme
earlier alternative design
Total Grooming Kit
This artwork was needed for a small excess product kit. Due to the specific product and market as well as a non-typical carton, I was allowed to do a somewhat different design, similar to the Elite Pro Trimmer.I chose a turquoise color to contrast against the trimmer models on the front. The right side features close-ups of the various heads you'll get in the kit, while the left shows their uses.
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artboard layout showing cut and fold lines
Haircut & Beard
This was one of my first full artworks I did for Wahl. The product manager wanted the front artwork to stand out from the usual designs.I went with a left hand vertical titling and added in a unique shape to fill in some of the white space. The right side of the front retains the focus on features as with previous designs, but now with floating elements. This left-handed design is now featured on most of Wahl's cordless clipper packaging.
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angled render of product on shelf
straight-on render of product on shelf
render of product in a tray
Home Pro Cordless
Originally designed for a clamshell, this artwork was expanded upon to accommodate a small box with a hang tab.The dark background allows the white lid clipper to really stand out. A simple dashed stripe pattern gives the background a bit more character and cyan provides the accent color to catch your eye.
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render of full artwork, with hang tab
Clip N Shave
This project began as simply applying an old design to a new dieline, and ended up becoming a new design that kept the overall theme and elements of the old.The focus for this product is more on the feature than the title with the offering of two heads for a wide variety of uses. The back splits the features between the two attachments. The green was changed to be even more vibrant than before.
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front angle render, no case
back angle render, no case
Face & Body Hair Remover
A series of concepts for a new line of female trimmers. This model offered various attachments for trimming, detailing, and shaving. The overall design revolved around minimal elements and bold colors.
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Other Work
Promo Poster - iHeartRadio
The VP of our department in Wahl asked me to create a promotional poster for an iHeartRadio music festival. This poster would be displayed company wide at many locations.I went with a bright selection of colors and used the colors throughout the entire design with a focus on the artists that would be at the festival.
Gatefold Brochure - WIU Athletics
I met with the Director of the Western Illinois Athletics department on this one during my internship. They were doing a refresh on the department's goals(?) and values(?) and this brochure was the main print item. The closed gate shows Rocky (the WIU mascot).
Magazine Article - Conceptual
A conceptual project of transferring an article from digital to print. Layout and formatting was done to accommodate pictures.
